Whois Privacy Protection, occasionally also called WHOIS or Whois Privacy Protection, is a service that hides the genuine contact information of domain name registrants on WHOIS sites. Without this service, the personal name, street address and email of any domain owner will be freely accessible. Providing fake info during the domain registration process or changing the genuine details later will just not work, as doing such a thing may result in the domain name registrant losing their ownership rights. The policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), demand that the WHOIS info must be valid and up to date at all times. The Whois Privacy Protection service was introduced by registrar companies as an answer to the increasing concerns about possible identity fraud. If the service is enabled, the registrar company’s contact information will be listed instead of the domain name registrant’s upon a WHOIS lookup. Most domains support the Whois Privacy Protection service, even though there are some country-code ones that don’t.